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The Power of Persistence

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I have just started a 10-week book club/mastermind group on Think & Grow Rich with one of my fellow ActionCOACH colleagues in Florida with a group of a dozen or so coaches and business owners. I have read bits and pieces of the book in the past and really wasn’t drawn to it. It seemed to be ground that has been covered by the other things that I have learned from other trainers and teachers. The facilitator took a unique approach that I wasn’t expecting in the first session. He had us prepare by reading Chapter 9: Persistence.

As I started really studying chapter 9 (instead of just reading it), some amazing principles started jumping off the page. I realized that what I have been labeling as “Hunger” “Drive” and “The IT” factor that a handful of my high achieving business owners have can now be defined succinctly as “Persistence.”

Here are a few nuggets in Chapter 9 that jumped off the page…

PERSISTENCE is an essential factor in the procedure of transmuting DESIRE into its monetary equivalent. The basis of persistence is the POWER of WILL

The majority of people are ready to throw their aims and purposes overboard and give up at the first sign of opposition or misfortune. A few carry on DESPITE all opposition until they attain their goal.

and my new favorite… Riches don’t respond to wishes. They respond to only definite plans, backed by definite desires, through constant PERSISTENCE.

What could you accomplish with more persistence? Do you have WISHES without RICHES?  There is a lot more in chapter 9 that can help you on the journey of building the business you want to build and living the life you want to live. I hope it gives you the same clarity and the kick in the pants that it did me.

Coach Reggie


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